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A recap of Memorial Day Weekend 2026 across the Global Merchandising Services store network: total performance, year-over-year comparison versus 2025, top-performing stores, and channel-level breakdown.
Net sales edged up versus last year on a leaner traffic base. Fewer sessions and fewer orders, but a meaningfully higher average order value drove the topline forward.
Visual comparison of the top-line metrics between Memorial Day Weekend 2026 and 2025.
Ghost held the #1 position both years, though the roster reshuffled significantly below. Slayer climbed from #5 in 2025 to #2 in 2026, and Ashnikko and Backstreet Boys broke into the top 5, displacing Mastodon and Lamb Of God.
| Store | Net Sales | |
|---|---|---|
| 1. | Ghost | $73,446 |
| 2. | Slayer | $29,097 |
| 3. | Ashnikko | $25,514 |
| 4. | Motörhead | $24,002 |
| 5. | Backstreet Boys | $23,966 |
| Store | Net Sales | |
|---|---|---|
| 1. | Ghost | $106,952 |
| 2. | Motörhead | $32,988 |
| 3. | Mastodon | $30,120 |
| 4. | Lamb Of God | $27,549 |
| 5. | Slayer | $17,447 |
A breakdown of each marketing channel's contribution, with 2026 figures alongside 2025 comparison. SMS was the standout, delivering massive growth in orders and revenue. Email pulled back in volume but the channel still drove the largest revenue share of the four.
What this Memorial Day weekend tells us about where the business is heading.
Average order value climbed from $46.90 to $52.43. Despite fewer orders and lower traffic, customers spent more per transaction, keeping net sales in growth territory.
Five stores layered AOV-boosting offers on top of their standard discount: free shipping or gift-with-purchase tied to a minimum spend (Kerry King, Motörhead, Slayer, Behemoth, Ghost). Those stores grew AOV +23.9% YoY on average vs +6.8% for the other 22 stores that ran a Memorial Day sale without these add-ons, a +17.1% extra lift that points to threshold offers as a reliable AOV lever for the next sale window.
Orders nearly tripled and revenue more than tripled YoY. Investment in the channel paid off with the highest AOV of any channel ($72.55) and a click rate that ticked up further.
Sessions dropped from 332K to 283K. Sales held up because conversion and AOV improved, but the top-of-funnel signal is worth watching ahead of the next major sale window.
Meta ROAS improved from 5.8 to 6.2 even as spend dropped 31%. Google held a strong 9.3x ROAS. Less spend, sharper return — the dollars worked harder.
Email conversion value dropped from $139,652 to $121,128 YoY, with orders, opens, and clicks all declining alongside it. Still the single biggest revenue channel — but the trajectory warrants a deeper look at list health, frequency, and creative testing for the next campaign.
